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Tesco slashes range of Heineken products

March 22, 2017 3:08 PM
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Tesco slashes range of Heineken products

A series of brands – Sol, Amstel, Moretti, Tiger and Kingfisher – have been completely removed from sale by the retailer.

Tesco has also cut the majority of pack formats for the brewer’s biggest selling brands: Foster’s; Kronenbourg; Heineken; John Smith’s; Desperados; Strongbow and Bulmers.

Each of these brands now has only one or two products available on the Tesco website – compared to, for example, the six Budweiser and six Stella Artois products available. The latter figure does not include the sub-brands Stella Artois 4% or Stella Artois Cidre.

Source: campaignlive.co.uk

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