The Premier League says its prospective new chief executive, Susanna Dinnage, has told the organisation she will not be taking up the position.
Dinnage will stay at media organisation Discovery, where she was the global president of the Animal Planet channel.
She had reflected on the role in recent weeks and informed the Premier League that she had decided that she wanted to stay in broadcasting.
She apparently had not given a precise start date as she had a long notice period to serve.
The Premier League is comfortable with acting chief executive Richard Masters and interim chair Claudia Arney continuing for longer as they resume their search.
Prior to joining Discovery in January 2009, Dinnage worked for 10 years at Channel Five and she started her career at MTV.