How would you feel if we told you River Island hasn’t always been known as River Island? Because that would be the truth. And we can’t believe it’s taken until now for us to find out.
Seven years later in 1955, the brand expanded from five to 70 stores, and changed its name to Chelsea Girl. Ring a bell? We’ll explain in a moment.
By now, Chelsea Girl was one of the UK’s first chain female fashion boutiques, with Concept Man following within menswear.
Six years later in 1988, Chelsea Girl and Concept Man combined to create a third brand, River Island.
Wondering where you’ve heard Chelsea Girl before? You might recognise the name from a few collection/product labels, and now we all know why- it’s a nod to the brand’s origins.