POUNDLAND has been called out by outraged customers and accused of “sexism” for selling “boobies” and “booty” marshmallows.
The candies, sold alongside other sweets, come in a packaging inviting customers to “squidge” the cheeks and “be gentle”. The 50p marshmallows became notorious on social media after Twitter user Gemma Aitchison, who found them in Bolton, Manchester, contacted Poundland to question the choice to sell similar objects. Approaching the company with irony, Ms Aitchison asked why she could find female parts to “sexually assault”. She wrote: “What exactly are you trying to say with these products @Poundland to the families who come in store?
“No sign of any male things to sexually assault. No testicles to grab at?”
This tweet sparked the indignation of many on Twitter, who accused the company of contributing to the “objectification and sexualisation of females”.
Feminist charity FiLia added: “More mindless drivel that passes as marketing in a sexist world.
She later added: “I know they are marshmallows and I understand that marshmallows aren't 'the end of the world.
“But I also know that sexual objectification is linked to violence and, for companies, profit.
“Corporations create and profit from sexual objectification but don't want any responsibility for it. We need to call them out on this.”
Another social media user, Josephine Liptrott, pointed out the treats are wrapped in “pornified illustrations”.