Outrage as food producer rebrands Scotland's national dish the 'Great British Haggis' to broaden its appeal
A Scots haggis maker has been slammed online for rebranding the iconic dish as the 'Great British Haggis' in a bid to broaden its appeal.
Stahly Quality Foods launched the new product earlier this year which they say is 'dressed to appeal to a wider audience'.
Describing it as the 'latest addition to the Stahly haggis family' the product - which is a mix of lamb, oatmeal and spices - comes in a tin donning the union flag.
The new colour scheme is mentioned on the Glenrothes' company website, which reads: 'In a smart new coat of red, white and blue with a subtle hint of tartan to retain its proud Scottish heritage.
Since the products launch however, a picture of it has been circulated on Twitter sparking a fiery debate.
Colleen, who shared the original image and describes Scottish independence as 'the dream', said: 'What the actual hell do they think they are doing? Haggis is Scottish'.
While another, who goes by the name Nivelan, made fun of the rebrand saying: 'Imagine if it said European Haggis as that would also be technically correct, with an EU flag printed on it.
The Facebook page for the business has also been bombarded with comments following the rebrand.
Marlene Halliday, who hasn't even tasted the product, said: 'I haven't tasted your haggis Stahly. But I've seen your new Great British Haggis packaging.
As a result of the recent comments the business has now been left with an overall rating of 1.2 stars out of five.
Ken Stahly, owner of the company, has spoken out following the public backlash against his latest product.
He said: 'Stahly Quality Foods has been a proudly Scottish, family run butcher since 1923.
'Our haggis is created to our own special recipe and is loved in Scotland and across the world.
'The newest addition to our haggis range is of course essentially Scottish (made in Scotland with Scottish ingredients) but with packaging that aims to broaden the appeal of our classic national dish.
This is not the first time the union flag appearing on a Scottish product has sparked outrage.
Back in June the Royal Highland Show came under fire for the 'Union-Jacking' of Scottish produce and landmarks.
The Herald reported that images including the Queensferry crossing and Edinburgh military tattoo were stamped with 'Britain is Great'.
While an image of a whisky distillery featured the stamp 'Heritage is Great', emblazoned with the Union Jack and tagline 'Britain'.
Concerns over the loss of Scottish identity prompted the creation of a Keep Scotland the Brand campaign group.
Speaking to The Times, a spokeswoman said: 'Scotland's brand identity is crucial to our rapidly growing food and drink sector.
Ruth Watson, who is part of the campaign group, told Mail Online that she was worried about a loss of local identity.
She said: 'Local provenance is good for business. Consumer confidence comes from clearly defined geography on products.