One of Britain's biggest toyshop chains is staying SHUT on Christmas Eve - missing out on the chance to bring in millions through the tills.
Gary Grant, whose chain The Entertainer has 149 branches, will give his 1,700 staff the day off, even though it means missing out on an estimated £2.3m.
Mr Grant told The Mirror that his Christian faith means he will never trade on Sundays - even if it's one of the busiest shopping days of the year.
The chain has branches in Manchester Arndale, Altrincham and Stockport, Bury, Bolton and Oldham.
"For our staff, the fact they have a day off with the family on a Sunday is really important.”