Sorry, I spent it on myself! Harvey Nichols' hilarious Christmas advert sees people treating themselves instead of others 

November 27, 2013 12:17 PM

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The war of the Christmas adverts is always fierce and this year has been no exception.

Thus far there has been animated woodland creatures, a magical and celebrity-filled Wizard of Oz adventure and a moving glimpse into real households’ celebrations.

Now iconic department store Harvey Nichols have thrown their festive hat into the ring with a tongue-in-cheek advert urging shoppers not to spend money on gifts, but instead to treat themselves.

The advert sees family members eagerly unwrapping gifts under the tree only to find that beneath the enticing paper lies not an expensive treasure but one of Harvey Nichols' ‘Sorry I Spent It On Myself’ gifts.

The 'Sorry, I Spent It On Myself' collection comprises a range of ‘Ultra Low Net Worth’ (ULNW) gifts for those customers who understand that a little something for their nearest and dearest means a bigger something for themselves.

And we all know nothing quite says Merry Christmas like a packet of Authentic Lincolnshire Gravel, real wood toothpicks, or a sink plug (water resistant).

The full Harvey Nichols budget range, which will be available in stores and online from Wednesday 27 November also includes Christmas dinner in a can with nearly all the trimmings, £1.89, a genuine wire sponge, 96p, a non-Swiss biro pen, 81p, and of the elastic band gift set, £1.

The advert captures a series of self-indulgent individuals who understand the joys of gifting number one. After all, it’s the thought that counts……..isn’t it?

In one scene, surrounding the Christmas tree, it’s 'Alicia’s' turn to share the Christmas cheer; adorned in gold brocade trousers by Kenzo and a shiny new pair of Louboutin ‘Pigalle’ Leather Pumps, she nonchalantly presents her dad with… an elastic band gift set.

‘It’s their new collection…’ she murmurs in justification to the disapproving looks.

Scene by scene we begin to discover that in each case the suspiciously well-dressed gift-giver appears to have spent rather more time and money on themselves at Harvey Nichols, than on their loved ones.

A couple in bed exchange gifts. Lucy reaches into her stunning new Givenchy tote and hands over her gift. As Daniel excitedly unwraps the present, he slowly reveals… toothpicks! As Daniel’s eyes veer towards the deep emerald arm candy sitting next to her on the bed.

Julia Bowe, Group Press & Marketing Director of Harvey Nichols, commented: ‘We wanted to have a bit of fun and remind people that they shouldn’t forget to spoil themselves this Christmas.

‘We hope that our new 'Sorry, I Spent It On Myself' Gift Collection will provide our fashion-loving customers with a tongue-in-cheek stocking-filler, and the perfect excuse to treat themselves to that must-have fashion item that they've been lusting after all year!

The company are encouraging people to tweet picture of their desired Christmas gift along with #SpentItOnMyself.


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