LEICESTER City's owner Vichai Srivaddhanaprabha used to leave whisky and glasses for Foxes fans to toast and honour their loved ones before each match, it was revealed.
Football fans and Leicester City Football Club staff quickly grew fond of the Thai tycoon for his kindness and generosity.
One sees protagonist the team's goalkeeper Kasper Schmeichel, who was seen in tears last night as the helicopter was engulfed by the flames.
Mr Srivaddhanaprabha, who bought Leicester City in 2010, lent the football player his private helicopter to allow him to quickly return to his holiday after the goalkeeper had to interrupt it to shoot an advertisement for the club.
After the Foxes climbed the Championship and achieved a promotion to the Premier League in 2014, their owner took the whole team and staff to an exclusive restaurant in west London to thank them for their efforts and hard work.
Not only Mr Srivaddhanaprabha treated them with caviar and fine wine, but also added a bonus of 1,000 each given to whoever wanted to gamble at a nearby private members' club.
Mr Srivaddhanaprabha also kept in his mind the Foxes fans, treating them with a free pint of beer to celebrate landmark achievements of the team.
The first time he offered free beers was in 2015, when Leicester City retained his position in Premier League.
He repeated himself on the day of his birthday, April 3, in 2016, when he gave away free beers as well as doughnuts and hot dogs.
Mr Srivaddhanaprabha's 60th birthday celebration continued throughout the whole month, during which he put up for grab 60 season tickets as part of a competition.
And when, later in the same year, Leicester City achieved an extaordinary Premier League victory, he presented each player with a BMW i8s, worth £100,000 each.
The thai businessman, who made his fortune with duty free shops, bought debt-stricken Leicester City in the summer of 2010.
He immediately freed the society from the hefty burden, writing off the £103million in loans.
The deep bond, love and respect tying Mr Srivaddhanaprabha to Leicester City fans was highlighter earlier this morning by Ian Stringer.
The BBC Radio Leicester commentator told BBC Radio 5 live: "Being around the Foxes fans, love is the best way I can describe their feeling for their chairman.
"Not just because he will give them a free pie and a pint now and then, some cake to celebrate his big birthday, or doughnuts.