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How Geordie expats craving pease pudding and savaloys are having their needs met

April 13, 2015 5:44 PM
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How Geordie expats craving pease pudding and savaloys are having their needs met

Retailer Dicksons said it ships pease pudding and 'saveloy dip kits' across the UK to Geordies desperate for a taste of their North East home

Last week, we told how a passenger at Newcastle Airport was stopped at security when staff commented that the pease pudding he was carrying looked something like the explosive Semtex.

The man was taking six pots of the stuff back down south after a visit to his homeland.

Now Dicksons, a firm which produces eight-and-a-half tonnes of the split pea-based delicacy a year, has revealed the traveller isn’t the only one with cravings.

Since they launched an online shop, the North East company has been posting pease pudding and saveloy dips to homesick Geordies across the UK.

Elena Dickson, marketing director at Dicksons, said: “Dicksons launched the online shop, www.midickson.com, at the end of last year as a result of the hundreds of emails and letters we have received over the years from people who have moved away from the North East but were desperate for a taste of home.

“Undoubtedly the most popular online items are saveloys and pease pudding.

“Although we do sell them separately, it is the saveloy dip kit which seems to catch peoples attention and accounts for the majority of sales on the website.

“It consists of saveloys, pease pudding and Dicksons signature sage and onion stuffing.”

Elena said the firm has attracted orders from around the world and there are plans in the future to introduce international delivery,

But almost half the firms orders are currently sent down south, with 35% of orders coming from London and the South East, while the South West accounts for 5% of trade.

Geordie exiles in the North West make up 20% of the website’s customers, 12.5% come from the East of England, 10% from Scotland, 7.5% from Wales, 7.5% from the Midlands and 2.5% from Northern Ireland.

She added: “Although we get a broad mix of orders from destinations throughout the UK, the majority do tend to come from the south which is unsurprising when you consider how many ex-pats from the region settle in London and the surrounding areas and start to get homesick for local food.

“We do also get a lot of inquiries from overseas, most notably the USA, so we hope to one day offer an international delivery option.

“But for now, I’m afraid our overseas fans might have to rely on food packages from back home for their pease pudding fix.”

Source: chroniclelive.co.uk

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