"Sometimes you forget what's on your doorstep," Ralph Fulton tells Newsbeat.
Not many major new titles have opted to use Britain as the canvas for their games in recent years.
Ralph, creative director at Playground Games, explains why his team decided to base racing game Forza Horizon in the UK.
Newsbeat's gaming reporter Steffan Powell went to visit the studio to find out if more games will follow their lead.
Listen to Newsbeat live at 12:45 and 17:45 every weekday on BBC Radio 1 and 1Xtra - if you miss us you can listen back here.