Ronaldo is competing to match Lionel Messi's record of five wins in the individual award. And sportswear giants Nike have implied he will with two new sets of boots with his branding.
One of the pairs - the Mercurial Superfly V Quinto Triunfo CR7 - includes the words 'fifth triumph' in Portuguese in the name.
That set are white and gold and also have the years Ronaldo has won the Ballon d'Or - 2008, 2013, 2014, 2016 - written inside them as well as 2017.
Ronaldo has also announced himself that he is releasing Air Force 1 CR7 trainers and the colour scheme of white and gold matches the new boots.
France Football, a French publication, will announce the winner of the Ballon d'Or on Thursday afternoon.
Real Madrid president Florentino Perez recently insisted Ronaldo would pick up the trophy this season.
'Ronaldo is one of our great symbols,' he told an assembly of Madrid members.
'He is the leading goalscorer in our history. A few days ago, he won his second "The Best" and this week he is going to win his fifth Ballon d'Or'.
Meanwhile, Barcelona manager Ernesto Valverde insisted he did not care about who won the trophy.
Also read: NZ win toss, bowl first vs England in T20