"Airlines wanted a larger, better option in the large single-aisle segment with the operating advantages of the 737 MAX family," Boeing Commercial Airplanes President and CEO Kevin McAllister said in a statement.
"Adding the 737 MAX 10 gives our customers the most flexibility in the market, providing their fleets the range capability, fuel efficiency and unsurpassed reliability that the 737 MAX family is widely known for."
The 220-seat MAX 9's inability to compete against the 236-seat A321neo has been a sore spot for Boeing in an otherwise highly successful 737 MAX sales campaign. With the MAX 10, which was first teased by Boeing Commercial Airplanes sales boss Randy Tinseth in March, the company has certainly closed the gap.
As part of the launch, Boeing announced that it has taken more than 240 orders and commitments for the MAX 10 worth as much as $30 billion at list prices. This includes a 50-plane order from Indonesia's Lion Air Group worth more than $6.2 billion at list prices and a 40 aircraft order from India's SpiceJet — 20 of which were converted over from other MAX models.