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Army launches £3m recruitment drive

January 11, 2014 3:27 AM
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Army launches £3m recruitment drive

The British army is launching a £3m recruitment campaign aimed at boosting both the regular and reserve forces.

As part of the drive, titled "More than meets the eye", television and cinema adverts will show how the Army Reserve is integrated with its counterpart.

The Army is being cut from 100,000 troops to some 82,000, but the Ministry of Defence says it needs new recruits.

It wants to increase the size of the Army Reserve from 19,000 to 30,000, but has failed to meet its targets so far.

Meanwhile, a poll commissioned by the Army to mark the campaign's launch suggested that 23% of people were not satisfied with their current career.

When asked what was missing 30% said a decent salary; 27% said excellent training and personal development; 25% said a challenging and exciting role; 35% said UK and overseas travel; and 18% said getting paid while getting qualifications.

The research, carried out by OnePoll, surveyed 2,000 people in December 2013.

BBC defence correspondent Jonathan Beale said this was the Army's third campaign in a year - stressing it had so far failed to meet its targets for recruiting reservists.

Defence Secretary Philip Hammond said: "In 2014, the Army will continue to recruit new full-time soldiers and look to increase the trained strength of part-time soldiers.

"Army reserves will be critical to mounting military operations in the future and we intend to grow the number significantly by 2018."

Chief of the General Staff, Gen Sir Peter Wall, said: "The Army offers people unique opportunities for challenge and adventure, both at home and overseas, during peacetime and on operations.

"It develops personal qualities that are key to success in any walk of life: leadership, judgement, determination, and physical stamina."

Later in January, the Army will announce the fourth round of its redundancy programme as the overall size of the regular force continues to be reduced.

January will also see the MoD launching a simplified online application form, a more streamlined medical clearance process and an army fitness app to make it easier for potential recruits to join.

Source: bbc.co.uk

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