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February 27, 2017 9:12 AM
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Nokia is to relaunch its 3310 mobile phone as the technology firm revealed a new line-up of smartphones in an attempted revamp of the company.

An updated version of the 3310 - first launched in 2000 - complete with the classic mobile game Snake and a month-long standby battery life is to go on sale later this year, new manufacturer HMD Global confirmed.

The company said the device, which will not have internet connectivity, will cost 49 euro (£41) and is aimed at those looking for a second or so-called "burner" phone to make calls and send texts.

Having once been the world's largest mobile phone manufacturer, Nokia has since slipped behind all its major rivals and was sold off by previous buyers Microsoft last year.

As well as the 3310, Nokia also revealed a new line of mid-range modern smartphones - including the Nokia 6 the company released in China at the start of the year, as well as a limited edition gloss version called the Arte Black - alongside the new Nokia 5 and Nokia 3.

All four devices are made from aluminium, with each device shaped from an individual block of metal.

Each also runs the latest version of Android - Nougat 7.0 - while Nokia has confirmed pricing as starting at 139 euro (£117) for the Nokia 3, rising to 229 euro (£194) for the 6 and 299 euro (£253) for the Arte Black version.

HMD Global chief executive Arto Nummela said the new line-up of phones would build on Nokia's reputation in the industry.

"Nokia has been one of the most iconic and recognisable phone brands globally for decades," he said.

"In the short time since HMD was launched into the market, the positive reception we've had has been overwhelming; it seems everyone shares our excitement for this next chapter."

During the announcement at the Mobile World Congress in Barcelona, Nokia also confirmed the new phones would all become available globally in the second quarter of 2017.

"Today's consumers are more discerning and demanding than ever before and for us they will always come first," Mr Nummela said.

"Our efforts in bringing together world class manufacturers, operating systems and technology partners sees us proudly unveiling our first global portfolio of smartphones with a Nokia soul, delivering the very best experience to everyone."

The revamped Nokia 3310 was unveiled during HMD's press conference at MWC 2017 on Sunday, February 26.

It's not yet known exactly when HMD plans to starts selling the device, but it said that it will be available in the second quarter of 2017.

The Nokia 3310 will retail at an average global retail price of €49 (£41) - significantly less than its original price of £129.

Carphone Warehouse has already opened pre-registrations for the device on its website.

No other mobile operators have announced that they will be stocking the device, suggesting that HMD has struck an exclusivity deal with Carphone Warehouse.

However, it is likely that the device will also be available SIM-free from retailers such as Amazon.

The refreshed Nokia 3310 remains a "dumb" phone with an alphanumeric keyboard and no touchscreen.

It also retains the retro charm of the original handset, with its curved body and bright coloured design, and HMD claims it is just as durable as the original.

However, it is slimmer and lighter, and the physical position and size of the buttons has been adjusted slightly, to fit in with the new slimmer design.

The handset comes in four colours – Warm Red and Yellow, both with a gloss finish, and Dark Blue and Grey both with a matte finish.

The original Nokia 3310 had a small monochrome graphic display, but HMD has brought it into the 21st century with a larger 2.4-inch, full colour display.

However don't expect a high-resolution screen as seen on the latest Apple or Samsung devices. HMD is keeping the device simple, in order to preserve battery life.

The original 3310 had enough memory to store the last 8 dialled, 8 received, and 8 missed calls, as well as a selection of message templates. All the contacts were stored on the SIM.

It had a removable 900 mAh battery, which supposedly lasted between 55 hours and 260 hours in standby mode, with between two and a half and four and a half hours of talk time.

It also came with four games - Snake II, Pairs II, Space Impact and Bantumi.

Given that battery life was one of its biggest selling points, HMD has made this a priority in the revamped version. The new handset has a removable 1200 mAh battery, boasting 22 hours of talk-time and a month long stand-by.

It also now boasts a 2-Megapixel camera, 16MB of internal memory - which can be expanded up to 32 GB with a microSD card - and 2G connectivity, to take the noughties experience online.

Source: birminghammail.co.uk

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